BIRDVIEW Real Estate Website Feature List

Below is a select list of the most commonly used features on real estate websites.

Front End Features

Listings exclusively branded to each agent
Advanced lead capture technology:
- Multiple lead inputs around the listing
- Electronic Listing Sheets instant to the consumer
- Dynamic Mortgage Calculator
- Full color 5 page brochure branded to agent on every listing
- Up to 18 photos on each listing
- Virtual tour ready
- Dynamic community data by zip code linked directly from listing
Integrated neighborhood, demographic, and housing statistics
- Search community information by:
  - City
  - Zip Code
  - Compare cities
  - Compare cost of living
  - Search school information by zip code
  - Find the nearest
- Multiple Lead Input forms
  - Buyer
  - Seller
  - Relocation
  - General contact
  - Appointment request
  - Mortgage calculators
- Mortgage calculators – 11 different types of loan calculators
- VIP / Member Services – Password protected consumer access:
  - Search for Properties
  - Access our entire property database
  - View all available property details
  - My Profile - Edit your member profile
  - My Favorites
  - Name and save your favorite listings
  - Rank your favorites and add comments
  - Receive updates if price or listing status changes
  - Quick View of favorites (name, rank, price, address, thumbnail)
  - Efficient Password Management
  - Sign up with your own password
  - Change your password / Request password reset
  - My Free Home Update
  - Save multiple search criteria
  - Receive separate home updates for multiple search criteria
- Listing Promotion
  - Each property has it’s own unique web address using www.cb-pro.com/listing#.ad
  - Each property can be set up to have a full domain pointing to the detail page. (i.e. www.123mainstreet.com would point to the detail listing page)
- Complete integration with Lead Management System Records

Lead Management System

Data Base Management Tools
Option to display 10/25/50/100 records per page
50+ List Filters including:
- Agent Assigned
- Assigned/Unassigned
- Lead Types( 12)
- Phone Number included
- Follow up required
- Date Range
- Amount of time on site
- Export Filtered List
- Print Filtered List
- Find consumer by email/name

Lead Management Tools

Icon/color keys for improved lead management efficiency
Status icon (needs reply, follow up set, past due follow up, note in record)
Lead Status Color (urgency, closed business, reply sent, consumer logged in)
Calendar view of leads by type
Consumers grouped by day, by last activity
Follow up tracking and notification system
Unique Consumer Record
40+ profile fields, including notes section
Record of saved properties
Record of properties being compared
38 fields consumer reported information fields
Buyer/Renter Information (9)
Seller Information (8)
Relocation Information (7)
Registration Search Criteria (8)
Career Information (6)
Lead Assignment tools
Lead Assignment history
Lead Shooter (assign lead to agent)
Office Site Tree - list of agents by office, used for agent assignment
Email Assigned Agent (recorded in consumer record)
Activity Summary
Tracked information
Reported Information
Lead Management Notes
Drip Marketing Messages sent
Notes to assigned agents
Email to lead manager/consumer, assigned agent
All items have date, time, author stamp, an entry type, and a summary field
1 click link to properties of interest to the consumer
1 click link to specific lead that created the activity entry
VIP Login Summary
FHU Summary
# of FHUs
Criteria for most recent FHU
1 Click link to FHU Manager
Prospect Pro Summary
1 Click link to campaigns, messages sent, campaign manager

Prospect/Customer Communication System

Drip Marketing Tools (Prospect Pro)
- Marketing Campaigns
- 31 Campaigns
- Editable send date
- Editable Message
- Customizable Message Template
- 6 autopopulated from consumer reported information
- Create new campaigns
- Assign Consumers to any campaign
- AIR Mail Messages
- 80+ editable messages
- Send to category
- Send to contacts in a campaign
- Import Contacts to Drip Marketing Tool
Free Home Updates (FHU)
Consumer Features
Choice of delivery day/frequency, Plain Text/HTML
First FHU sends all matching properties, not just new listings
Map, City, County or Zip Code based location criteria
Multiple Free Home Updates - VIP Consumers
Receive Results of each FHU in one email or multiple emails
First FHU sends all matching properties, not just new listings
Renewal option presented 30 days prior to subscription expiration
Options
Present your company's listings first in FHU results email
Set Default subscription expiration (1,3,6,9 and 12 months)
Daily summary email of all consumers with matches
Management Tools
Sortable Subscriber Database (5 sort criteria ascending/descending)
Add consumer/Add FHU to existing consumer
Search for subscribers by FHU criteria, subscription profile and activity
Export/Send email to any sorted list
Email subscribers within a sorted list
Per subscriber results list (see properties that consumer was sent)
Manually send FHU to a subscriber
Edit FHU criteria for a subscriber
Email Subscriber
Run FHU w/o sending
- HTML or WYSIWYG Editable, Consumer Responses for 25 lead types
- Customizable signature for each of 25 lead types
- 2 click control over consumer response color scheme
- Lead Notification CC and BCC fields, customizable by lead type
- Agent Branded version of all 25 Lead Type consumer responses
- Control over consumer access to listing information (30 Listing Related items) including:
  - Listing Addresses [thumbnail page]
  - Brokerage Listings
  - Non Brokerage Listings (IDX)
  - Property Search Form - Advanced Criteria
  - Listing Detail Page - Brokerage & Non-Brokerage settings
  - Printable Flyer - Brokerage Listings
  - Electronic Listing Sheet(ELS) - Brokerage & Non-Brokerage settings
  - Listing Detail Page Tabs (Details, Photos, Community Data, Map Listing, Virtual Tour) - Brokerage & Non-Brokerage settings
  - Property Search Form Tabs- (Map, City, County, ZipCode, MLSID)
  - 5 levels of registration to choose from
  - Contact Information
  - Qualifying Information
  - Home Search Criteria
  - Other information
  - Login Required
  - Protect any page on your site with any of level or registration
  - Create new page and require registration to view page
Registration Editor
- Control the information requested in each of 5 registration modules
- Set fields to be required or voluntary

Web Traffic Analysis Tools

Homeview System
- Thumb, Detail and Virtual Tours by date
- Running monthly total
- Homeviews by agent
- Homeviews by listing by agent
  - 1 click link to property information
  - Current month/previous month stats
Website Logs
- Website Traffic Statistics
- Monthly
- Daily
- 12 month history

Content Management Tools

Content Editor
- Edit each page HTML/Graphical
- Create Links
- Add New Pages
- Add Photos
Navigation Editor
- Add links to your navigation menu
- Edit existing links
- Change link order
Affiliate Manager
- Organize Affiliated Advertiser Program on your website
- Include Banner Ads
Listing Manager
- Listing search
- Listing stats
- 1 click link to Listing Flyer
- 1 click link to Virtual tour
- Listing Editor
  - Add photos
  - Add remarks
  - Input open house information
Meta Tag Editor
- Edit Home Page Title
- Edit Interior Page Title
- Edit Description Meta Tag
- Add Keyword Meta Tags

Roster Management/Administrative Tools

Agent Manager
- Roster of agents by office
- Editable Agent Records
- Set lead management and display options
- Email all agents
- Email all agents in an office
- Add new agent
- Upload agent photo
Office Manager
- Add photo of office
- Control office information associated with listings
- Edit office profile page
Administrative Tools
- Set email forwards from your domain to any email of your choice
- Reset Passwords