Real Estate Consumer Lead

A real estate website lead is an inquiry from a potential buyer or seller who has made an active effort to provide their information in return for receiving something back from a real estate website.

Types of Leads

Given the advances in technology, website leads come in many forms. Some are email only leads, while others provide their phone numbers. In other cases, consumers provide their time frames, fill out mortgage pre-qualification information, and some consumers set up appointments with agents directly on line. The group is often referred to as Website Registration.

While there are hundreds of possibilities, all website leads start as either a hot lead, or a cold lead.

Generating Leads

Website leads come from 3 categories of sources. These sources include offline or traditional marketing, online marketing, and search engine optimization. While SEO can be a sub set of online marketing, it is important to distinguish between the two as SEO has grown into a complex art.

Lead Management

Lead management refers to the process of taking a lead and moving it along the process of converting the consumer into a closed transaction. There are software platforms that aid in this process, highlighted by a lead management system which most often includes a drip marketing system.