Lead Generation Technology

Lead Generation Technology refers to our properietary system of converting website visitors to qualified real estate leads.

Does Lead Generation Technology have anything to do with asking consumers to register?

The short answer is yes.  However, over the last 12 years, we have developed a system that maximizes where and when such registrations appear.  We use consumer tracking technology to collect consumer reported behavior and tracked behavior to tell us the most effective methods to lead capture.  Economic conditions as well as market conditions change all the time, and this technology allows us to give our clients the best possible conversion of web site visitors into qualified leads.

Don't consumers hate to register?

Consumers don't mind giving you their information in return for something they perceive to be of value to them.  So long as this principle is followed, you should not have a problem with registrations.

Doesn't requiring registration make people give you fake information?

While you will get some fake emails and phone number, our data suggests that the vast majority of consumers will give you their information if the exchange of what you provide with their contact information is of equal value.

My competitors don't require registrations, why should I?

Depending on your needs, you too may not want to require registration.  If your goal is to simply give away information and brand yourself as a source of this free information, then you would be best served not requiring registration.  However, if your goal is to start building realationships with potential customers, then you may want to start by creating dialouge.

What is the best way to ask for consumer information?

If you ask for registration up front of a search process, chances are you will either induce consumers to provide you with less accurate information, or force them to go to other web sites.  If on the other hand you ask for their information at the very end, you may end up with a few leads, but of better quality.  What we have seen work the best is for registration being placed in specific targeted areas in the process that combine the highest qualified leads with the highest number of leads.