Hot Real Estate Consumer Lead

According to the National Association of Realtors 50% of agents call leads back within 54 hours; 50% never call. Compare this with the fact that studies have shown 74% of consumers work with the first agent that contacts them and you can see a problem. Agents that do not call consumers back quickly will not see much business from Internet leads.

Not All Leads Are The Same

There are a number of reasons why agents do not call leads back in a timely manner. One of the big reasons is the volume of internet leads combined with the inability of most real estate websites to automatically sort between hot and cold leads. This causes the agent to treat each lead the same even though we know there are different types of leads. It would not take very long to become discouraged after calling cold leads that in most cases are not that happy to hear from you.

Importance of Technology on Your Real Estate Website

A good real estate site will handle most questions for you. For example a good real estate website will distribute listing sheets, notify consumers of new listings and listing changes, give consumer detailed community information and much more. Software does a really good job of handling those types of questions. Real estate websites are not good at answering questions like "can I see that property". When we talk about hot leads the definition of a hot lead is when a consumers wants you to contact them and has reached out to you via your website.